Marketing Lead, Saudi & Bahrain

Marketing Lead, Saudi Arabia & Bahrain – Drive Strategic Growth for a Global Tea Powerhouse

At Lipton Teas & Infusions, we are more than just the world’s leading tea business—we are a dynamic force behind iconic, purpose-driven brands like Lipton, Pukka, Tazo, T2, Lyons, and PG Tips. Our mission is to craft exceptional teas that bring joy, inspire healthier lifestyles, and create lasting value for our people, partners, and communities. Rooted in our core values of people-first leadership, ownership, passion for excellence, and consumer-centric innovation, we are seeking a visionary Marketing Lead to elevate our brand strategy, drive market penetration, and deliver measurable business impact across Saudi Arabia and Bahrain.

This is an opportunity to shape the future of one of the world’s most beloved tea brands, leveraging your strategic acumen, creative flair, and deep market insight to position Lipton as the undisputed leader in the region. If you thrive in a fast-paced, results-driven environment and are passionate about turning bold ideas into actionable success, we invite you to join our team.

Your Impact

As the Marketing Lead for Saudi Arabia and Bahrain, you will play a pivotal role in defining and executing a high-impact marketing strategy that propels Lipton’s growth, strengthens brand equity, and maximizes market share. Reporting to the General Manager (KSA & Bahrain) and collaborating closely with the Head of Marketing and cross-functional teams, you will:

• Develop and align annual brand plans with long-term strategic objectives, ensuring seamless integration with regional and global initiatives.
• Drive financial accountability by overseeing the performance of the tea portfolio, optimizing budget allocation, and ensuring sustainable profitability.
• Champion the Lipton Masterbrand with unwavering focus on brand alignment, positioning, and reputation management, including all aspects of public relations and media engagement.
• Lead end-to-end marketing strategies across both countries, executing above-the-line (ATL) and below-the-line (BTL) campaigns that resonate with consumers, accelerate brand penetration, and foster long-term loyalty.
• Elevate the tea portfolio through strategic innovation, product renovation, and market diversification, ensuring our offerings remain fresh, relevant, and competitive.
• Leverage consumer insights to refine messaging, refine targeting, and drive data-backed decision-making in partnership with the Consumer and Marketing Insight team.
• Craft compelling communication strategies that deliver meaningful, disruptive, and high-impact narratives for our brands.
• Foster collaboration with global and regional teams to ensure cohesive strategy execution, aligning local initiatives with overarching business goals.
• Empower and develop direct reports by fostering a culture of ownership, teamwork, and continuous growth.

Why This Role Matters

This is not just a marketing role—it’s a chance to shape the trajectory of a global brand in one of the most dynamic markets in the Middle East. You will:

• Turn strategic vision into tangible business results, driving share growth, penetration, and revenue expansion.
• Work with agencies and digital platforms to create cutting-edge campaigns that captivate audiences and drive engagement.
• Navigate a fast-evolving market with agility, leveraging your entrepreneurial mindset to identify opportunities and mitigate risks.
• Influence stakeholders across functions, ensuring alignment and driving cross-functional excellence.
• Leave a lasting legacy by building high-performing teams and fostering a culture of innovation and ownership.

What You Bring to the Table

We are looking for a strategic marketing leader with:

• 6 to 9 years of proven experience in marketing, with a strong focus on brand management and category leadership—preferably within the FMCG beverage industry.
• A track record of delivering KPIs, including share growth, penetration, and revenue targets, with measurable impact.
• Expertise in agency management, digital marketing, and multi-channel campaign execution.
• A deep understanding of consumer behavior in the Middle East, coupled with a passion for data-driven decision-making.
• Fluency in English and Arabic, with exceptional communication skills to engage stakeholders at all levels.
• An entrepreneurial spirit, strong business acumen, and a results-oriented mindset that thrives in ambiguity.
• Creative and strategic thinking, with the ability to develop disruptive communication strategies that resonate with audiences.
• Proven leadership and project management skills, with a history of empowering teams to achieve exceptional outcomes.
• A collaborative approach to working across functions, ensuring seamless execution and stakeholder alignment.

If you are ready to elevate Lipton’s presence in Saudi Arabia and Bahrain while growing as a leader in a global brand, we want to hear from you. Join us in crafting the future of tea—one cup at a time.