Brand Marketing Manager

Brand Marketing Manager – Drive Visionary Brand Storytelling in the MENA Region

At Flow, we are pioneering a new paradigm for living, working, and connecting—beyond traditional real estate. As a dynamic brand, technology platform, and operational ecosystem, we are architecting flexible, connected communities that foster genuine belonging and value for residents across condominiums, hotels, multifamily residences, and office spaces. Our mission is rooted in oneness: centering human experiences, nurturing community, and blending creativity with purpose to create spaces where life, work, and inspiration converge seamlessly.

We are expanding our MENA marketing team and seek a Brand Marketing Manager—a visionary storyteller who thrives at the intersection of strategy, creativity, and execution. This hands-on role demands a mobile-first, content-first, and influencer-first mindset to bring Flow’s brand to life across digital platforms. You will translate regional strategy into compelling, platform-native content, forge impactful creator partnerships, and cultivate a vibrant social presence that resonates with audiences across the Middle East and North Africa.

Key Responsibilities

As the driving force behind Flow’s brand narrative in MENA, your role will encompass:

• Strategic Content Execution: Translate the KSA social and content plan into high-impact, platform-specific content—spanning Instagram, TikTok, YouTube, and LinkedIn—ensuring each piece is optimized for engagement and scroll-stopping appeal.
• Creative Production: Lead the creation of short-form video content, including Reels, Stories, and behind-the-scenes footage, both on-location and at events. Collaborate with vendors to execute high-quality photoshoots, from shot lists to on-site production, ensuring every frame aligns with Flow’s brand identity.
• Influencer & Creator Partnerships: Identify, vet, and manage relationships with regional influencers and creators, negotiating deliverables, reviewing output, and nurturing long-term collaborations to amplify Flow’s reach and authenticity.
• Event-Driven Content: Work closely with the Events team to capture and distribute content from influencer-driven activations, turning live experiences into evergreen assets that drive engagement and brand loyalty.
• Collateral & Asset Development: Support the creation of brand toolkits, templates, sales materials, presentation decks, and signage, ensuring consistency and scalability across all touchpoints.
• B2B & Partnership Marketing: Collaborate with the B2B team to develop co-branded content, partner marketing initiatives, and joint activations that expand Flow’s ecosystem and influence.
• Campaign Translation: Break down large-scale marketing campaigns into actionable content opportunities, ensuring every initiative contributes to Flow’s overarching brand goals.
• Performance & Insights: Track KPIs, analyze performance metrics, and provide data-driven recommendations to leadership, continuously refining strategies for maximum impact.
• Project & Budget Management: Oversee timelines and light budgets for owned activities, ensuring projects are delivered on time, within scope, and under budget.

What We’re Looking For

We are searching for a highly skilled Brand Marketing Manager with:

• 5–8 years of hands-on experience in social media, content creation, or influencer marketing—preferably within a consumer brand in the MENA region, where you’ve demonstrated expertise in platform-specific strategies for TikTok, Instagram, Snapchat, and YouTube.
• A portfolio or reel showcasing your own content creation (not just management), with a strong emphasis on vertical video—proving your ability to craft engaging, native content that performs.
• Deep fluency in the MENA social landscape, including an intuitive understanding of how each platform behaves uniquely in the region, and how trends evolve to shape audience behavior.
• A proactive, action-oriented mindset with a keen eye for emerging trends and a bias toward experimentation to keep Flow’s content fresh and relevant.
• Exceptional bilingual communication skills in both Arabic and English, enabling seamless collaboration with diverse teams and audiences.

Nice-to-have:

• Existing relationships with regional creators, agencies, or production talent, providing immediate access to high-quality partnerships.
• Experience with paid social advertising, analytics tools, or social listening platforms, allowing for data-backed decision-making.
• Practical creator skills, including proficiency in shooting and editing on platforms like CapCut or Premiere Pro, with a strong sense of pacing, framing, and audio design.

Why Join Flow?

Flow is a high-growth, venture-backed company headquartered in the United States, backed by a $350 million investment from Andreessen Horowitz—one of the largest individual investments in the firm’s history. Since entering the MENA region in 2024 through the acquisition of nearly 1,000 residential units in Saudi Arabia, we have rapidly become one of the largest owners and operators of real estate in the Kingdom.

By joining Flow now, you will:

• Play a pivotal role during a transformative period, shaping the launch of flagship communities and redefining residential living in the region.
• Collaborate with a high-caliber, mission-driven team dedicated to creating iconic resident experiences that blend innovation with human-centered design.
• Contribute to a visionary brand that is reshaping the future of living, working, and connecting—where every interaction fosters connection, creativity, and community.
• Leverage cutting-edge technology and operational excellence to deliver unparalleled value to residents and partners alike.

Flow is committed to fostering an inclusive and innovative workplace. While we may use AI tools to streamline parts of the hiring process—such as resume screening or initial assessments—final decisions remain rooted in human judgment, ensuring fairness and alignment with our values.