Influencer Marketing Coordinator

About Wareed Medical Laboratories

Wareed Medical Laboratories stands at the forefront of accessible healthcare, operating over 50 strategically located branches that deliver comprehensive medical testing services around the clock. Committed to patient-centered care, the organization leverages cutting-edge digital solutions—including a user-friendly mobile application—to streamline health management for individuals across the region. With a focus on responsiveness, convenience, and innovation, Wareed is dedicated to enhancing healthcare accessibility through technology and exceptional service. This dynamic environment offers professionals the opportunity to contribute to a growing, forward-thinking organization that prioritizes both operational excellence and community well-being.

Role Overview

The Influencer Marketing Coordinator plays a pivotal role in expanding Wareed Medical Laboratories’ digital presence by strategically identifying, engaging, and nurturing partnerships with influencers and content creators whose values align with the brand’s mission. This full-time, on-site position is based in the Riyadh Region and requires a proactive, results-driven individual capable of executing high-impact influencer campaigns from inception to completion. The coordinator will collaborate closely with cross-functional teams, including marketing, communications, and digital strategy, to ensure cohesive messaging and seamless campaign execution. By leveraging data-driven insights and creative collaboration, the role aims to drive brand awareness, foster trust in Wareed’s services, and accelerate user adoption of the company’s mobile application and laboratory offerings.

Key Responsibilities

• Influencer Sourcing and Engagement: Research, identify, and build relationships with influencers, content creators, and brand advocates whose audiences align with Wareed’s target demographics. Conduct outreach, negotiate partnership terms, and maintain long-term collaborations that reflect the company’s commitment to healthcare excellence.
• Campaign Planning and Execution: Develop and implement end-to-end influencer marketing campaigns, including content briefs, timelines, and performance benchmarks. Coordinate with internal teams to align campaigns with broader marketing initiatives and ensure adherence to brand guidelines and regulatory standards in healthcare communication.
• Performance Tracking and Reporting: Monitor campaign performance across social media platforms using analytics tools to measure engagement, reach, conversions, and return on investment. Prepare detailed reports for stakeholders, highlighting key insights and actionable recommendations to optimize future collaborations.
• Content and Compliance Oversight: Collaborate with content creators to ensure that all promotional materials—including posts, videos, and stories—comply with healthcare marketing regulations and ethical standards. Provide guidance on messaging to maintain accuracy, transparency, and alignment with Wareed’s brand voice.
• Cross-Functional Collaboration: Act as a liaison between influencers, marketing teams, and external partners to facilitate smooth project execution. Participate in brainstorming sessions, strategy meetings, and creative reviews to contribute innovative ideas that enhance campaign effectiveness and brand visibility.
• Social Media and Trend Monitoring: Stay abreast of industry trends, platform algorithm updates, and emerging influencer marketing opportunities. Proactively identify new channels or creators that could amplify Wareed’s reach and engagement in the healthcare sector.

Qualifications and Skills

To excel in this role, candidates must possess a blend of strategic thinking, relationship-building expertise, and analytical acumen. The ideal candidate will have prior experience in influencer marketing, social media coordination, or campaign management, with a preference for those who have worked in healthcare, technology, or consumer services sectors. Strong negotiation skills, exceptional written and verbal communication abilities, and proficiency in English are essential; fluency in Arabic is a valuable asset for engaging with local audiences and stakeholders.

The role demands a high level of organization, adaptability, and attention to detail, as the coordinator will manage multiple campaigns, deadlines, and stakeholder expectations in a fast-paced environment. Familiarity with digital tools such as social media management platforms, influencer marketplaces, and basic project management software is required. A deep understanding of ethical and regulatory considerations in healthcare marketing—or a willingness to learn—is critical to ensuring compliance and maintaining the integrity of Wareed’s brand. A bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field is preferred, though relevant professional experience may be considered in its place. Previous involvement in social media content coordination, community management, or brand advocacy will be viewed favorably.