Marketing Executive

Position Overview

Join Radisson Hotel Group, a global leader in hospitality with over 1,460 hotels across 95+ countries, and become part of a dynamic team dedicated to delivering exceptional guest experiences. As a Marketing Executive, you will play a pivotal role in shaping the hotel’s brand presence by crafting compelling marketing strategies, managing digital platforms, and driving revenue through innovative campaigns. Your work will directly contribute to the Group’s mission of making every moment matter, aligning with our signature service ethos of Yes I Can!

Key Responsibilities

In this multifaceted role, you will be responsible for a wide range of marketing activities designed to enhance the hotel’s visibility and guest engagement. Your core duties will include:

• Digital Marketing & Social Media Management:
  • Oversee all hotel social media accounts, including Instagram, X (formerly Twitter), Facebook, TikTok, and LinkedIn.
  • Develop and curate engaging content, including captions, visuals, and videos, that resonate with the hotel’s brand identity and target audience.
  • Plan, schedule, and publish posts using strategic marketing calendars to ensure consistent and timely communication.
  • Monitor social media performance metrics, analyze engagement trends, and respond promptly to online inquiries to foster meaningful interactions.
  • Collaborate with professional photographers and videographers to produce high-quality content for marketing purposes.
• Website & Online Presence Optimization:
  • Ensure the hotel’s website and landing pages are consistently updated with accurate information, promotions, and visually appealing content.
  • Work closely with the Revenue and Reservations teams to promote room offers, packages, and exclusive deals.
  • Implement SEO best practices, tagging strategies, and content updates to enhance online visibility and search engine rankings.
• Campaign & Promotions Execution:
  • Assist in the planning and execution of targeted marketing campaigns for rooms, food and beverage outlets, spa services, events, and seasonal promotions.
  • Coordinate with Sales, F&B, and Events teams to gather essential information, promotional materials, and creative assets.
  • Track campaign performance, analyze results, and prepare detailed reports to measure success and identify areas for improvement.
• Branding & Creative Development:
  • Uphold and enforce brand guidelines across all hotel marketing materials, ensuring consistency in messaging and visual identity.
  • Support the creation of marketing collaterals, including flyers, menus, brochures, digital banners, and presentations.
  • Ensure all marketing materials meet the hotel’s brand standards and quality requirements.
• Photography & Content Coordination:
  • Organize and facilitate professional photoshoots for the property, events, food and beverage items, and guest rooms.
  • Select, edit, and organize high-quality images and videos for use in marketing campaigns and digital platforms.
• Market Research & Competitor Analysis:
  • Conduct thorough market research to monitor competitors’ marketing strategies, promotions, and digital initiatives.
  • Provide actionable recommendations to enhance the hotel’s market positioning and competitive edge.
• Reporting & Administrative Duties:
  • Prepare and submit weekly and monthly reports detailing marketing activities, performance metrics, and campaign results.
  • Maintain organized marketing files, image libraries, brand assets, and digital records for easy access and reference.
  • Liaise with external agencies, influencers, and media outlets to amplify the hotel’s reach and brand awareness.

Qualifications & Skills

To excel in this role, you should possess the following qualifications and competencies:

• Education: A bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
• Experience: Prior experience in hotel or hospitality marketing is highly advantageous. However, candidates with strong marketing backgrounds in other industries will also be considered.
• Technical Proficiency: A solid understanding of social media platforms, digital marketing tools, and basic graphic design software such as Canva or Adobe Creative Suite.
• Language Skills: Fluency in English is essential. Proficiency in Arabic is a valuable asset.
• Soft Skills: Exceptional communication skills, a creative mindset, and the ability to manage multiple projects with precision and efficiency. Strong attention to detail and a proactive approach to problem-solving are critical.

Core Competencies

As a Marketing Executive at Radisson Hotel Group, you will embody the following competencies to drive success and innovation:

• Creativity and Innovation: Develop fresh, engaging ideas to captivate audiences and elevate the hotel’s brand.
• Brand Awareness: Maintain a deep understanding of the hotel’s brand identity and ensure all marketing efforts align with it.
• Time Management: Prioritize tasks effectively to meet deadlines and deliver high-quality results in a fast-paced environment.
• Communication & Collaboration: Work seamlessly with cross-functional teams to achieve shared marketing goals.
• Proactive Mindset: Anticipate trends, identify opportunities, and take initiative to enhance the hotel’s marketing performance.
• Attention to Detail: Ensure accuracy and consistency in all marketing materials and communications.
• Customer Focus: Tailor marketing strategies to meet the needs and preferences of guests, driving satisfaction and loyalty.