Marketing Specialist

About the Role

Autobia is seeking a dynamic and strategic Marketing Specialist to lead the development and execution of end-to-end marketing campaigns. This role is pivotal in shaping Autobia’s brand narrative, driving brand recognition, and clearly communicating our services to target audiences. You will collaborate closely with cross-functional teams, including design, product, growth, and sales, to ensure every campaign is purpose-driven, measurable, and aligned with business objectives. This position demands both strategic thinking and hands-on execution, making it ideal for a proactive professional who thrives in a fast-paced environment.

Key Responsibilities

• Campaign Ownership: Lead the entire lifecycle of marketing campaigns—from defining objectives, budgeting, and channel selection to execution and performance measurement. Work in tandem with the design team to ensure cohesive and impactful campaign delivery.
• Brand Positioning & Competitive Analysis: Conduct regular competitive analysis to assess Autobia’s growth trajectory and refine our market positioning. Translate business differentiation into compelling brand storytelling across all touchpoints.
• Content Development: Craft and curate content for Autobia’s website, ensuring a consistent tone of voice that resonates with our audience. Develop messaging that highlights our unique value proposition and services.
• Social Media & WhatsApp Campaigns: Plan and execute social media strategies to enhance brand visibility and engagement. Design and manage WhatsApp campaigns to effectively communicate offers and services, setting clear KPIs and budgets to measure success.
• Performance Tracking & Reporting: Monitor campaign performance using key metrics such as reach, engagement, and budget efficiency. Provide data-driven insights and actionable recommendations to optimize future campaigns.
• Cross-Functional Collaboration: Partner with product, growth, and sales teams to align marketing initiatives with broader business goals. Ensure seamless integration of marketing activities with product development and sales strategies.

Qualifications & Skills

To excel in this role, you should possess the following:

• Experience: 5–7 years in marketing, brand management, or campaign execution, with a proven ability to oversee campaigns from strategy to analysis.
• Brand & Communications Expertise: Strong ability to translate business objectives into clear, compelling marketing strategies. Excellent writing and storytelling skills in both Arabic and English.
• Analytical & Creative Skills: Proficiency in competitive analysis and market insights to refine brand positioning. A keen eye for creative execution and sound judgment in evaluating brand and design work.
• Digital & Messaging Campaigns: Hands-on experience in social media and WhatsApp campaigns, including paid and awareness-driven initiatives. Ability to manage budgets and interpret campaign data to drive decision-making.
• Adaptability: Thrives in a dynamic startup environment, capable of multitasking and adapting to evolving priorities.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

While not mandatory, the following experience will be advantageous:

• Proven collaboration with product, growth, and sales teams to drive cohesive business outcomes.
• Familiarity with the Saudi market and regional consumer behavior, enabling tailored marketing strategies.