Group Marketing Leader

About Alsulaiman Group

Since its establishment in 1983, Alsulaiman Group has evolved from a single strategic investment into a dynamic and influential force behind some of the region’s most trusted and impactful brands. Guided by the visionary leadership of H.E. Sheikh Abdullah Bin Sulaiman AlHamdan and driven by the forward-thinking direction of H.E. Dr. Ghassan Alsulaiman, the Group has redefined the art of building businesses with purpose and impact. Today, it stands as a leading investment group with a diversified portfolio of nine companies, each addressing critical gaps in the regional market while shaping industries and elevating customer experiences to new heights.

Purpose

The Group Marketing Leader plays a pivotal role in executing the Group’s marketing strategy across its portfolio of businesses. This leadership position is responsible for ensuring that marketing initiatives drive commercial growth, strengthen brand equity, and deliver measurable business outcomes. The role oversees the planning and execution of integrated marketing activities, including brand management, campaign development, communications, media relations, strategic partnerships, and performance optimization. By aligning marketing efforts with corporate objectives and business priorities, the Marketing Leader ensures cohesive and impactful execution across multiple brands and markets. Success is defined by achieving marketing and business goals, enhancing brand equity, increasing customer acquisition and engagement, maximizing return on marketing investment, and maintaining rigorous budget management.

Key Accountabilities

• Strategic Execution: Lead the implementation of the marketing strategy and annual integrated marketing plans across the Group’s portfolio, ensuring alignment with corporate objectives, commercial priorities, and growth ambitions.
• Cross-Functional Collaboration: Partner closely with business leaders and cross-functional teams—including Commercial, Sales, Operations, Customer Engagement, Expansion, Digital, and other corporate functions—to translate business strategies into actionable marketing initiatives.
• Campaign Leadership: Oversee the end-to-end planning, development, execution, and governance of integrated 360° marketing campaigns across all relevant channels and touchpoints, ensuring consistency, quality, and measurable business impact.
• Brand Consistency: Ensure brand positioning, messaging frameworks, and value propositions are consistently reflected in all marketing activities, aligning with each brand’s identity, visual standards, and tone of voice.
• Target Audience Insights: Define target audiences by leveraging customer insights, market intelligence, competitive analysis, and business data to develop relevant marketing strategies that drive acquisition, engagement, and business growth.
• Planning and Execution: Establish annual marketing calendars, campaign roadmaps, product launch plans, and activation priorities to ensure effective planning and timely execution across all business units.
• Agency Management: Work closely with and manage external agency partners, including creative, media, digital, social media, production, and other specialist partners, to ensure high-quality delivery and value creation.
• Performance Analysis: Deliver on marketing KPIs, monitor campaign effectiveness, analyze marketing and business performance, and drive continuous optimization through data-driven decision-making.
• Reporting and Insights: Prepare executive marketing reports, dashboards, and strategic recommendations, providing senior leadership with clear visibility on marketing performance, business impact, risks, and opportunities.
• Collaborative Excellence: Foster collaboration across business units to identify opportunities for integrated campaigns, shared capabilities, knowledge sharing, and marketing best practices that strengthen the Group’s overall marketing effectiveness.
• Partnership Development: Define and lead partnership opportunities that drive commercial and brand value in alignment with annual plans and objectives.
• Innovation Leadership: Lead the evaluation and adoption of emerging marketing technologies, AI capabilities, digital platforms, and innovative marketing approaches to improve efficiency, effectiveness, and customer experience.

Qualifications and Experience

A Bachelor’s degree in Marketing, Business Administration, or a related field is required. Additional marketing certifications and advanced qualifications are highly desirable. The ideal candidate will possess extensive experience in marketing leadership, with a proven track record of driving commercial growth, managing integrated campaigns, and delivering measurable results across diverse business portfolios. Strong strategic thinking, analytical acumen, and exceptional leadership skills are essential to succeed in this role.