Copywriter & Content Creator

About the Role

We are seeking a dynamic and motivated Copywriter & Content Creator to join our Marketing Team and play a pivotal role in crafting compelling, audience-centric content that drives engagement and supports our retail objectives. In this position, you will be responsible for developing high-quality copy and video content across multiple channels, ensuring alignment with brand guidelines, campaign objectives, and performance insights. Your role will involve close collaboration with cross-functional teams, including Marketing Communications, Creative, Digital, CRM, E-commerce, and agency partners, to deliver integrated content that resonates with our target audience.

Key Responsibilities

• Content Development & Execution: Create audience-first content that captures attention, communicates value clearly, and enhances customer engagement throughout the retail journey. This includes writing headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and point-of-sale (POS) copy.
• Brand & Quality Assurance: Ensure all marketing copy adheres to company guidelines, tone of voice, language standards, and approved campaign messages. Review, edit, and proofread content across digital, social, CRM, e-commerce, print, and in-store channels to maintain consistency and accuracy.
• Content Optimization & Performance: Build dependable content quality through careful editing, fact-checking, cross-functional coordination, and continuous improvement using performance insights. Manage briefs, deadlines, and publication-ready delivery while optimizing content for SEO and platform best practices.
• Video & Mobile-First Content: Develop fresh copy and mobile-first video concepts for campaigns, promotions, launches, and always-on content. Adapt written and video content by channel, format, target segment, customer-journey stage, and platform trends to maximize impact.
• Collaboration & Coordination: Work closely with MarCom, creative, digital, commercial, and agency partners to turn briefs into integrated content. Verify product details, pricing, offers, terms, promotional accuracy, usage rights, and required approvals before publishing to ensure compliance and relevance.
• Technical & Creative Skills: Utilize mobile filming and video-editing tools such as CapCut, Adobe Premiere Pro, or equivalent to produce engaging video content. Apply basic SEO knowledge, platform best practices, and content performance metrics to refine and enhance content effectiveness.

Essential Qualifications & Skills

• Experience: Minimum 1 year of experience in copywriting, content creation, or a related field, with a strong portfolio demonstrating short- and long-form copywriting and social video scripting, filming, or editing.
• Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field is preferred.
• Language Proficiency: Strong written English skills are essential; Arabic copywriting or localization capability is a plus.
• Technical Competencies: Familiarity with social media, web, e-commerce, email/CRM, paid media, and in-store content. Basic proficiency in mobile filming and video-editing tools, as well as an understanding of SEO and content performance metrics.
• Industry Knowledge: Understanding of retail promotions, customer journeys, product communication, and fast-paced campaign cycles. Comfort with content management systems, collaboration tools, and AI-assisted drafting tools, with a commitment to responsible human review.

Why Join Us?

As a member of our Marketing Team, you will have the opportunity to contribute to high-impact campaigns, shape brand narratives, and drive measurable results. This role offers a collaborative environment where creativity and strategic thinking are valued, and your work will directly influence customer engagement and business growth. If you are passionate about crafting compelling content and thrive in a fast-paced, dynamic setting, we encourage you to apply and become part of our innovative marketing ecosystem.