Director of Sales and Marketing - Hospitality and hotel

About the Role

We are seeking a visionary and results-driven Director of Sales & Marketing to lead our commercial strategy and drive revenue growth across all market segments for a distinguished hotel within the Accor network. This prestigious role offers an exceptional opportunity to shape the future of hospitality in the Eastern Region of Saudi Arabia, particularly in Al-Khobar, while contributing to the broader vision of responsible and memorable guest experiences. As a key member of the Executive Committee, you will play a pivotal role in executing high-impact sales and marketing initiatives, strengthening brand positioning, and fostering a culture of excellence and innovation. Join a dynamic team where your leadership will directly influence the success of a globally recognized hotel brand.

Key Responsibilities

Sales Leadership & Revenue Growth

• Develop and implement comprehensive sales strategies to achieve aggressive revenue and market share objectives across corporate, leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), government, and wholesale segments.
• Lead and manage all sales activities, including room revenue, banquet sales, catering, and ancillary revenue streams, to maximize profitability and occupancy rates.
• Identify emerging business opportunities and cultivate strong, long-term relationships with key clients, travel agencies, corporate partners, and industry stakeholders to drive repeat business and referrals.
• Monitor market trends, competitor activities, and evolving customer demands to ensure the hotel maintains a competitive edge and aligns with Movenpick and Accor standards.

Marketing & Brand Excellence

• Craft and execute annual marketing plans that align with the hotel’s strategic business objectives, ensuring consistent brand messaging and positioning across all channels.
• Oversee integrated marketing initiatives, including digital marketing, social media engagement, public relations, advertising campaigns, and promotional events to enhance brand visibility and reputation.
• Ensure strict adherence to brand standards and guidelines in all marketing communications, maintaining a cohesive and professional image that resonates with target audiences.
• Collaborate closely with Accor’s regional teams to implement brand-wide initiatives, loyalty program promotions, and cross-property marketing strategies that drive customer engagement and retention.

Revenue & Commercial Strategy

• Partner with the Revenue Management team to develop and refine pricing strategies that optimize revenue per available room (RevPAR) and maximize overall profitability.
• Analyze key performance indicators (KPIs), market trends, and financial data to forecast demand, identify growth opportunities, and prepare strategic action plans.
• Contribute to the preparation and management of the sales and marketing budget, ensuring efficient allocation of resources and cost-effective execution of initiatives.
• Monitor sales performance through regular reporting, market analysis, and competitive benchmarking to drive continuous improvement and innovation.

Leadership & Team Development

• Lead, mentor, and inspire a high-performing Sales & Marketing team, fostering a culture of accountability, innovation, and guest-centric service excellence.
• Conduct regular performance reviews, provide constructive feedback, and identify training needs to support the professional growth of your team members.
• Promote cross-departmental collaboration to ensure seamless guest experiences, aligning sales and marketing efforts with the operational goals of all hotel departments.

Qualifications & Experience

Essential Requirements

• Bachelor’s Degree in Hospitality Management, Business Administration, Marketing, or a related field from a recognized institution.
• Minimum of 8-10 years of progressive sales and marketing experience within the hospitality industry, with a strong track record of driving revenue growth and brand success.
• At least 3-5 years of leadership experience in a senior sales or sales & marketing role, such as Director of Sales, Director of Sales & Marketing, or equivalent, within a luxury, upscale, or international hotel brand.
• Deep knowledge of the Saudi hospitality market, with a specific focus on the Eastern Region, particularly Al-Khobar, including an established network of industry contacts and clients.
• Expertise in hotel revenue management, market segmentation, and distribution channels, with a proven ability to leverage data-driven insights for strategic decision-making.
• Exceptional leadership, negotiation, and relationship management skills, with the ability to inspire and motivate teams to achieve exceptional results.
• Strong analytical and strategic thinking abilities, coupled with proficiency in Microsoft Office, CRM systems, and hotel sales platforms.
• Fluency in both Arabic and English is required; additional languages are highly advantageous.

Why Join Us?

As a Director of Sales & Marketing within our esteemed hotel, you will be part of a global hospitality network that values innovation, sustainability, and exceptional guest experiences. You will have the opportunity to shape the commercial success of a leading hotel brand while contributing to a culture of responsibility and excellence. This role offers significant career advancement opportunities, professional development, and the chance to make a meaningful impact in one of the most dynamic regions in Saudi Arabia. If you are a strategic leader with a passion for hospitality and a drive to exceed expectations, we invite you to apply and become a driving force in our success story.