Digital Marketing Generalist

Digital Marketing Generalist – Drive Growth and Elevate SITN’s Digital Presence

At SITN, we are pioneering the digital transformation journey for businesses across Saudi Arabia and beyond. As a leading technology company specializing in enterprise software, ERP solutions, and innovative digital platforms, we empower organizations to enhance efficiency, optimize operations, and achieve sustainable growth through cutting-edge technology. We are seeking a dynamic and results-driven Digital Marketing Generalist to join our team and play a pivotal role in shaping our digital strategy, amplifying brand visibility, and driving high-quality lead generation across multiple channels.

In this strategic position, you will be responsible for developing and executing data-driven digital marketing initiatives that align with SITN’s business objectives. As a versatile marketer, you will oversee our digital presence, craft compelling campaigns, and foster meaningful engagement with our target audience. This role demands a proactive, analytical, and creative mindset, with a proven ability to deliver measurable results in a fast-paced, tech-driven environment.

Key Responsibilities

Your role will encompass a broad spectrum of digital marketing activities, ensuring SITN’s brand is consistently positioned as a leader in the technology and enterprise solutions space. Key responsibilities include:

• Strategic Campaign Development: Design and implement comprehensive digital marketing strategies that align with SITN’s growth objectives, leveraging data insights to maximize ROI and brand impact.
• Multi-Platform Management: Oversee and optimize SITN’s digital presence across leading platforms, including Meta (Facebook and Instagram), LinkedIn, TikTok, Snapchat, and Google Ads. Develop and execute engaging content calendars, campaigns, and community-building initiatives to foster brand loyalty and drive conversions.
• Lead Generation and Pipeline Development: Build and maintain a robust monthly pipeline of high-quality leads for the Sales team by identifying and nurturing target audiences through targeted outreach, content marketing, and performance-driven campaigns.
• Collaborative Sales Alignment: Work closely with the Sales team to refine lead quality, assess campaign performance, and identify conversion opportunities, ensuring seamless handoffs and maximizing revenue potential.
• SEO and Organic Growth: Lead SEO initiatives, including keyword research, on-page and off-page optimization, and content enhancements, to boost organic traffic and improve search engine rankings.
• Content Creation and Branding: Produce professional, high-impact marketing materials and digital content using industry-leading design tools such as Canva or Adobe Creative Suite. Ensure brand consistency and messaging cohesion across all digital touchpoints, reinforcing SITN’s professional and innovative identity.
• Vendor and Agency Coordination: Partner with external marketing vendors, agencies, designers, and media partners to execute campaigns, manage budgets, and deliver high-quality results that align with strategic goals.
• Paid Advertising and Media Buying: Oversee media buying efforts, including campaign planning, audience segmentation, budget allocation, and performance tracking. Continuously optimize paid advertising campaigns to enhance efficiency and drive measurable outcomes.
• Analytics and Reporting: Monitor key performance indicators (KPIs) and generate insightful reports on lead generation, engagement metrics, website traffic, and campaign effectiveness. Use data to inform strategic decisions and refine future marketing efforts.
• Industry Trends and Innovation: Stay ahead of the curve by continuously educating yourself on emerging digital marketing trends, platform updates, and innovative growth strategies to keep SITN at the forefront of the industry.

Requirements

To excel in this role, you must possess a blend of technical expertise, creative thinking, and a passion for digital marketing. We are looking for candidates who meet the following criteria:

• Experience: A minimum of 3 years in Digital Marketing, Social Media Marketing (SMM), or a related field, with a strong track record of driving results in lead generation, brand awareness, and campaign performance.
• Platform Proficiency: Hands-on experience managing and optimizing campaigns on Meta Business Suite, LinkedIn, TikTok, and Snapchat, along with expertise in Google Ads and digital advertising strategies.
• SEO Expertise: Proven ability to conduct keyword research, implement SEO best practices, and improve organic search visibility to attract and engage target audiences.
• Lead Generation: A demonstrated history of generating and maintaining a consistent pipeline of qualified leads for sales teams, with a focus on conversion optimization and relationship-building.
• Design and Creativity: Proficiency in design tools such as Canva or Adobe Creative Suite to create visually compelling and on-brand content for various digital channels.
• Brand Management: A deep understanding of brand positioning, messaging, and storytelling, with the ability to present SITN’s technology solutions in a professional, engaging, and value-driven manner.
• Vendor Collaboration: Experience working with external agencies, vendors, and partners to execute marketing campaigns, manage budgets, and ensure alignment with strategic objectives.
• Analytical Skills: Strong aptitude for interpreting digital marketing analytics, campaign performance data, and reporting insights to inform strategic decisions and drive continuous improvement.
• Communication and Organization: Exceptional communication skills, both written and verbal, to effectively collaborate with cross-functional teams, present findings, and articulate marketing strategies. Ability to manage multiple campaigns and priorities with a high level of independence and efficiency.
• Language Proficiency: Fluency in both English and Arabic is essential to engage with diverse audiences and support SITN’s regional and international expansion.

Preferred Qualifications

While not mandatory, the following experiences will be highly valued:

• B2B Marketing: Experience in B2B marketing and lead generation, particularly within the technology, software, SaaS, ERP, or enterprise solutions sectors.
• Saudi Arabian Market: Familiarity with the Saudi Arabian market, its digital landscape, and cultural nuances to tailor marketing strategies effectively.
• Technical Acumen: A keen interest in or prior exposure to technology, software, or enterprise solutions, enabling a deeper understanding of SITN’s offerings and their value proposition.

If you are a creative, analytical, and results-oriented digital marketer passionate about elevating a technology brand, driving meaningful engagement, and turning marketing initiatives into tangible business outcomes, we invite you to join our team at SITN. Help us shape the future of digital transformation in the Middle East and beyond.