Marketing Director

Marketing Director, MENA – Residential Real Estate & Hospitality

Join a dynamic and rapidly expanding residential real estate and hospitality operator as its next Marketing Director, MENA. This visionary role is designed for a seasoned marketing leader who can seamlessly integrate a globally recognized brand identity with the cultural nuances of the Middle East, North Africa (MENA) region—specifically in Riyadh, Dubai, and beyond. As the architect of the region’s marketing strategy, you will drive brand resonance, acquisition, and retention across condominiums, hotels, multifamily residences, and office spaces, ensuring every touchpoint aligns with the company’s ambitious growth trajectory.

In this pivotal position, you will oversee the entire marketing ecosystem—from brand storytelling and cultural relevance to high-performance acquisition and retention initiatives. Reporting directly to regional leadership, you will build and scale a robust marketing function, fostering collaboration between PR, branding, growth, and performance teams to deliver measurable results. This is not just a role; it’s an opportunity to shape the future of a leading residential brand in one of the world’s most dynamic markets.

Key Responsibilities

Your strategic vision will define the brand’s identity across MENA, ensuring global consistency while embedding cultural authenticity in Saudi Arabia, the UAE, and neighboring markets. You will:

• Lead Brand and Upper Funnel Initiatives: Craft and execute brand campaigns, partnerships, and cultural initiatives that position the company as a defining force in residential real estate and hospitality. Oversee PR, communications, and earned media strategies, including spokesperson positioning, media relations, and reputation management across both English and Arabic channels.
• Drive Mid-Funnel Growth: Develop and optimize content, social media, CRM, and lifecycle marketing strategies to guide prospects seamlessly from awareness to consideration and, ultimately, to tours. Lead organic social campaigns, content creation, partnerships, events, and referral programs tailored to the unique behaviors of the MENA audience. Foster community-driven marketing programs that leverage existing residents as a powerful channel for acquisition.
• Own Performance and Lower Funnel Execution: Take full ownership of paid acquisition strategies, including paid search, social media, programmatic advertising, and offline channels. Achieve and exceed targets for cost per lead, cost per lease, occupancy rates, and retention metrics, backed by rigorous analytics and attribution modeling. Collaborate closely with leasing and operations teams to refine the lead-to-lease funnel, ensuring every marketing investment directly contributes to occupancy and revenue growth.
• Leadership and Cross-Functional Alignment: Build, mentor, and lead a high-performing marketing team across PR, branding, growth, and performance disciplines. Establish clear performance metrics, accountability standards, and career development pathways. Partner with property leadership, leasing, product development, and global marketing teams to align local execution with overarching company strategy. Manage agency relationships across creative, media, PR, and production in both KSA and the UAE, ensuring seamless collaboration and execution.

Why This Role Matters

This is a builder’s role for a marketing leader who thrives in high-growth environments and is comfortable shaping functions from the ground up. You will play a critical role in scaling the company’s presence in MENA, driving brand authority, and maximizing occupancy and retention. If you are a strategic thinker with a proven track record in residential real estate, hospitality, or premium consumer brands—and if you are passionate about leaving a lasting impact in one of the world’s most exciting markets—this opportunity awaits you.

Ideal Candidate Profile

We are seeking a senior marketing leader with:

• 10+ years of progressive marketing experience, with a significant portion in senior roles where you have successfully owned both brand and performance marketing functions.
• Deep market expertise in KSA and UAE, including an intimate understanding of consumer behavior, media landscapes, regulatory environments, and cultural context. Arabic fluency is a significant advantage.
• Proven experience building and scaling marketing functions, ideally within residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech sectors.
• End-to-end marketing fluency, from crafting high-impact brand campaigns to negotiating PR coverage and analyzing paid media performance. You should be equally comfortable with attribution models, customer acquisition cost (CAC), lifetime value (LTV), and marketing mix modeling.
• Leadership and collaboration skills to manage multidisciplinary teams and oversee agency relationships across multiple markets. A builder’s mindset is essential—you should thrive in fast-paced, evolving environments where innovation and adaptability are key.

If you are ready to take the helm of a transformative marketing function in MENA and drive the company’s vision forward, we invite you to apply.