Customer Marketing Manager

Customer Marketing Manager – Essity, Riyadh

Essity, a global leader in hygiene and health solutions, is seeking a dynamic and results-driven Customer Marketing Manager to join our team in Riyadh. This role is pivotal in developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth within our B2B and B2C segments. The ideal candidate will possess a deep understanding of customer-centric marketing, coupled with a passion for delivering measurable business impact in the hygiene and health industry.

Key Responsibilities

The Customer Marketing Manager will play a central role in shaping Essity’s marketing initiatives, with a focus on enhancing customer loyalty, optimizing channel performance, and fostering long-term partnerships. Your core responsibilities will include:

• Strategic Marketing Development: Collaborate with cross-functional teams to design and implement customer-focused marketing campaigns that align with Essity’s business objectives and market trends. Leverage data-driven insights to tailor messaging and initiatives for diverse customer segments.
• Customer Engagement & Retention: Develop and execute retention strategies to strengthen relationships with key customers, including retailers, distributors, and end-users. Monitor customer feedback and market dynamics to refine engagement tactics and improve satisfaction levels.
• Channel Optimization: Analyze performance across sales channels to identify opportunities for growth and efficiency. Work closely with sales and supply chain teams to ensure seamless execution of marketing initiatives and maximize market penetration.
• Brand Advocacy & Awareness: Lead initiatives to elevate Essity’s brand presence in the market, including digital marketing, trade promotions, and experiential campaigns. Ensure consistent brand messaging across all touchpoints to reinforce Essity’s position as a trusted leader in hygiene and health.
• Performance Measurement & Reporting: Establish KPIs and metrics to evaluate the success of marketing campaigns. Provide regular performance reports to stakeholders, highlighting insights, trends, and actionable recommendations for continuous improvement.
• Market & Competitive Analysis: Conduct thorough market research to identify emerging trends, competitive threats, and customer needs. Use these insights to inform strategic decisions and adapt marketing strategies accordingly.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is a plus.
• Experience: Minimum of 5-7 years of progressive experience in customer marketing, brand management, or a related discipline, preferably within the FMCG, hygiene, or healthcare sectors. Experience in a multinational or fast-moving consumer goods (FMCG) environment is highly desirable.
• Technical Proficiency: Strong command of marketing analytics tools (e.g., Google Analytics, CRM systems) and proficiency in Microsoft Office Suite. Familiarity with marketing automation platforms is a valuable asset.
• Analytical & Strategic Thinking: Exceptional ability to interpret data, identify patterns, and translate insights into actionable strategies. A results-oriented mindset with a focus on driving measurable outcomes.
• Communication & Collaboration: Excellent interpersonal and presentation skills, with the ability to engage stakeholders at all levels. Fluency in English is required; proficiency in Arabic is a strong advantage.
• Leadership & Adaptability: Proven track record of leading cross-functional projects and managing diverse teams. Ability to thrive in a fast-paced, dynamic environment and adapt to evolving market conditions.

Why Join Essity?

As a Customer Marketing Manager at Essity, you will have the opportunity to shape the future of hygiene and health solutions while making a tangible impact on global sustainability goals. Essity is committed to fostering an inclusive and innovative workplace, where your contributions are recognized and rewarded. You will benefit from:

• A competitive salary and comprehensive benefits package.
• Opportunities for professional growth and development through training programs and mentorship.
• Collaboration with a diverse, global team of experts dedicated to improving health and well-being worldwide.
• Access to cutting-edge resources and technologies that drive industry leadership.

If you are a strategic thinker with a passion for customer-centric marketing and a drive to deliver excellence, we invite you to apply for this exciting opportunity in Riyadh. Join us in redefining the future of hygiene and health, one customer at a time.