Social & Digital Media Specialist

About the Role

We are seeking a dynamic and strategic Social & Digital Media Specialist to join the Autobia team and shape how Autobia and Qasima Plus are perceived in the market. This role is a blend of strategic leadership and hands-on execution, where you will drive brand recognition rather than direct sales. You will collaborate closely with design, product, growth, and sales teams to elevate both brands’ presence, particularly in the Arabic-speaking market. The position requires a deep understanding of modern storytelling in Arabic, a creative mindset, and the ability to translate market insights into compelling narratives. Additionally, you will build Autobia’s LinkedIn presence to enhance market perception and support recruitment efforts. This role is B2B-focused initially, with the opportunity to shape and pilot a consumer strategy ahead of the 2027 launch.

Key Responsibilities

• End-to-End Social Media Ownership: Develop and execute the full strategy for both brands’ Arabic social channels, including content pillars, editorial calendars, publishing, and community management. Ensure all content is original, written in Modern Standard Arabic, and aligns with the Content & Communications Specialist’s terminology and style guide.
• LinkedIn Leadership & Employer Branding: Establish and grow Autobia’s LinkedIn presence by crafting market positioning, leadership thought leadership content, and recruitment-focused messaging to attract top talent.
• B2B Messaging Launch: Partner with the sales team to plan and execute the B2B messaging launch, ensuring alignment with commercial priorities and market needs.
• Consumer Strategy Development: Research, develop, and pilot a consumer channel and content strategy in preparation for the 2027 launch, including testing and refining promotional approaches.
• Competitive Analysis & Brand Positioning: Monitor industry trends and conduct regular competitive analysis to identify opportunities for differentiation and sharpen brand positioning.
• Brand Recognition Campaigns: Design, execute, and measure brand awareness campaigns, including promotional WhatsApp campaigns, with clear budgets and KPIs. Distinguish these from lifecycle messaging, which is managed by the Content & Communications Specialist.
• Content Production & Collaboration: Commission and direct high-quality visual content, including photography and videography, in partnership with the videography and design teams to ensure brand consistency.
• Performance Measurement & Reporting: Track and analyze campaign performance using metrics such as reach, engagement, and budget efficiency. Deliver clear, actionable insights to inform future strategies and optimize results.
• Cross-Functional Collaboration: Work closely with growth marketing to refine attribution models and reporting, and with sales to ensure messaging aligns with commercial objectives.
• Hands-On Execution: Embrace a hands-on approach in a fast-paced, agile environment where adaptability and multitasking are essential. Contribute to day-to-day execution as needed to drive results.

Qualifications & Experience

To excel in this role, you will bring the following qualifications and experience:

• Education: A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Professional Background: 4–6 years of experience in marketing, brand management, or communications, with a strong focus on B2B environments.
• Proven Track Record: Demonstrated ability to build a social media channel from the ground up and take it to launch, including measurable results.
• Language Proficiency: Exceptional writing and storytelling skills in Arabic, with the ability to produce original content (not translations). Fluency in English is also required.
• Strategic & Analytical Skills: Experience conducting competitive analysis and translating market insights into actionable brand positioning strategies.
• Creative Judgment: A discerning eye for high-quality brand and creative work, ensuring all content meets professional standards.
• Campaign Management: Hands-on experience designing and executing social and messaging campaigns, including awareness campaigns and WhatsApp promotions, with a focus on budget management and data-driven decision-making.
• Collaboration: Proven ability to work effectively with cross-functional teams, including product, growth, and sales, to align strategies and achieve shared goals.

Nice to Have

• Experience in employer branding or recruitment-focused content creation.
• Familiarity with fast-paced startup environments and the ability to thrive in roles requiring versatility and adaptability.