Communication & Growth Specialist

About the Role

We are seeking a dynamic and strategic Communication & Growth Specialist to join our team in Riyadh (hybrid work model). This role is designed for a proactive professional who thrives on identifying and capitalizing on growth opportunities, building meaningful relationships, and amplifying our brand’s presence across key industries. The ideal candidate will be a visionary thinker, a skilled communicator, and a natural networker, capable of driving brand visibility, fostering strategic partnerships, and positioning &bouqu as a thought leader in the realms of culture, creativity, design, and innovation.

Key Responsibilities

The Communication & Growth Specialist will play a pivotal role in shaping and executing growth strategies that enhance brand awareness, industry influence, and inbound opportunities. This position requires close collaboration with leadership, business development, content, and creative teams to ensure a cohesive and impactful presence across all relevant channels and communities. Core responsibilities include:

• Networking & Relationship Building: Actively engage in Riyadh’s creative, cultural, and business ecosystems by attending industry events, openings, talks, and gatherings. Cultivate and nurture relationships that foster long-term partnerships and collaborations for &bouqu.
• Brand Visibility & Industry Presence: Develop and implement initiatives to elevate &bouqu’s visibility within cultural, creative, design, and government sectors. Identify and pursue opportunities for awards, speaking engagements, publications, interviews, and industry recognition to solidify our reputation as a leader in experience-led creative consultancy.
• PR & Communications: Build and maintain strong relationships with media outlets, journalists, industry publications, and key opinion leaders. Craft compelling press releases, media pitches, and communication materials to support company announcements, project launches, and brand messaging.
• Thought Leadership Development: Identify and capitalize on opportunities to position &bouqu’s leadership as industry experts. Coordinate the creation and distribution of thought leadership content, including articles, podcasts, conference participation, keynote talks, and panel discussions.
• Strategic Partnerships: Research, evaluate, and establish mutually beneficial partnerships with organizations, institutions, and creative communities. These collaborations will strengthen &bouqu’s brand positioning and expand our network of influence.
• Growth Campaigns: Design and execute innovative campaigns that drive awareness, engagement, and inbound inquiries. Experiment with emerging growth tactics, channels, and community-building initiatives to stay ahead of industry trends.
• Industry Intelligence & Trend Monitoring: Stay ahead of the curve by monitoring trends in culture, creativity, design, tourism, placemaking, and innovation. Identify emerging conversations and opportunities where &bouqu can contribute meaningfully and authentically.
• Content & Digital Presence: Collaborate with the content and creative teams to develop thought pieces, press releases, LinkedIn posts, and other content that supports SEO and GEO seeding strategies. Ensure a consistent and compelling voice across all digital channels, including social media, newsletters, and partnerships. Provide input on visual direction and channel-specific content to maximize impact.
• Performance Tracking & Reporting: Monitor and analyze key performance indicators, including brand awareness, media coverage, partnership growth, audience engagement, and campaign effectiveness. Provide data-driven recommendations to refine strategies and enhance results.

About &bouqu

&bouqu is a forward-thinking creative and cultural consultancy dedicated to transforming entities, brands, and institutions into purpose-led, globally resonant icons. Our work bridges brand strategy, placemaking, communications, and cultural programming, serving a diverse clientele that ranges from national cultural bodies to leading hospitality and retail brands. By leveraging storytelling-driven strategies and immersive experiences, we help our clients evolve into iconic, culturally relevant entities.

Required Skills and Qualifications

• Proven experience in communications, public relations, business development, or a related field, with a strong track record of driving brand growth and visibility.
• Exceptional networking skills with a natural ability to build and maintain relationships across diverse industries, including creative, cultural, and business sectors.
• Strong written and verbal communication skills, with the ability to craft compelling narratives, press releases, and thought leadership content.
• Experience in media relations, including pitching stories, securing coverage, and managing press inquiries.
• Familiarity with digital marketing, SEO, and content strategy, with the ability to leverage these tools to enhance brand presence.
• Proactive mindset with a passion for identifying and capitalizing on growth opportunities before they become mainstream.
• Ability to work collaboratively in a cross-functional team environment, aligning communications and growth strategies with broader business objectives.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced setting.
• Cultural fluency and a deep understanding of Riyadh’s creative and business landscape, with an active presence in local industry circles.
• Bachelor’s degree in Communications, Marketing, Public Relations, Business, or a related field. Advanced degrees or certifications in relevant disciplines are a plus.