Digital Marketing Supervisor

About the Role

We are seeking a highly motivated and results-driven Digital Marketing Supervisor to lead our dynamic digital marketing initiatives across Saudi Arabia and the GCC markets. This pivotal role is designed for a strategic thinker with a passion for performance marketing, capable of driving growth, optimizing sales, and maximizing return on ad spend (ROAS). The ideal candidate will oversee paid advertising campaigns across multiple platforms, ensuring alignment with business objectives while delivering measurable results in a competitive landscape.

Key Responsibilities

• Campaign Leadership and Management: Lead and manage paid advertising campaigns across key markets in Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain, ensuring optimal performance and alignment with business goals.
• Multi-Platform Expertise: Oversee campaigns on leading digital platforms, including Google Ads, Meta, TikTok, Snapchat, and other emerging channels, to maximize reach and engagement.
• Budget Optimization: Efficiently manage and allocate substantial advertising budgets across diverse markets, platforms, campaigns, and product lines, prioritizing performance and sales opportunities to drive maximum ROI.
• Strategic Performance Marketing: Develop and execute data-driven performance marketing strategies to achieve sales targets, enhance brand visibility, and optimize ROAS in each market.
• Performance Analysis and Reporting: Monitor campaign performance on a daily basis, comparing results across markets and analyzing key metrics such as conversion rates, cost per sale (CPS), and cost per acquisition (CPA) to inform strategic decisions.
• Budget Reallocation and Forecasting: Make informed decisions to reallocate budgets between markets based on performance, ROAS, and emerging opportunities. Develop media plans and budget forecasts to ensure alignment with sales targets.
• Market and Audience Insights: Analyze product performance, audience behavior, and ad content effectiveness to identify opportunities for improvement, expansion, and optimization.
• Analytics and Tracking: Utilize Google Analytics 4, advertising platform tools, and measurement solutions to track performance, prepare comprehensive reports, and provide actionable recommendations to senior management.
• Cross-Functional Collaboration: Work closely with e-commerce, content, and design teams to ensure seamless execution of campaigns and alignment with broader marketing objectives.
• Team Leadership and Quality Assurance: Supervise the digital marketing team, ensuring high standards of execution, performance monitoring, and adherence to best practices in digital marketing.

Requirements

• Proven Experience: Extensive hands-on experience in performance-based marketing and managing paid advertising campaigns, with a track record of delivering measurable results.
• Multi-Market Expertise: Demonstrated experience in managing marketing campaigns across multiple markets, with a preference for Saudi Arabia and the GCC region.
• Platform Proficiency: Advanced expertise in Google Ads and Meta Ads, with additional experience in TikTok and Snapchat platforms.
• Budget Management: Proven ability to manage and optimize large advertising budgets while maintaining a focus on performance and ROI.
• Data-Driven Decision Making: Strong analytical skills with the ability to interpret data, allocate budgets based on performance, and scale successful campaigns.
• Technical Proficiency: In-depth knowledge of Google Analytics 4, tracking methodologies, attribution models, and conversion measurement tools.
• E-Commerce Background: Experience in the e-commerce sector, preferably within retail or cosmetics/fragrance industries, with an understanding of digital consumer behavior.
• Strategic Planning: Advanced skills in media planning, budget forecasting, and performance analysis to support long-term growth objectives.

If you are a strategic digital marketing professional with a passion for driving growth and optimizing performance, we invite you to apply and become a key contributor to our success.