Senior Marketing Manager – Destination Marketing

Senior Marketing Manager – Destination Marketing

Join a pioneering real estate development company at the forefront of shaping Saudi Arabia’s most ambitious urban and lifestyle destinations. As a Senior Marketing Manager – Destination Marketing, you will lead the strategic vision and execution of integrated marketing initiatives for large-scale, mixed-use developments, driving brand authority, visitor engagement, and commercial success in alignment with Vision 2030 objectives.

This dynamic role demands a visionary leader with a proven track record in destination marketing, capable of crafting compelling narratives and multi-channel campaigns that elevate a project’s market presence. You will collaborate with cross-functional teams—including commercial, development, and operations—to ensure marketing strategies align seamlessly with business goals, while leveraging data-driven insights to optimize performance and maximize ROI.

Key Responsibilities

In this strategic position, your responsibilities will include:

• Strategic Leadership: Develop and implement comprehensive destination marketing strategies that align with commercial objectives, ensuring cohesive brand positioning and market differentiation.
• Campaign Innovation: Design and execute integrated marketing campaigns across digital, social media, content creation, public relations, events, and partnerships to captivate target audiences and drive engagement.
• Brand Storytelling: Craft compelling narratives that highlight the destination’s unique identity, experiences, and value proposition, resonating with both residents and visitors.
• Segmentation & Targeting: Identify and prioritize key customer and visitor segments, tailoring strategies to maximize reach and impact.
• Cross-Functional Collaboration: Work closely with internal teams—including commercial, development, and operations—to ensure marketing initiatives support the broader destination strategy and commercial goals.
• Stakeholder Engagement: Partner with external agencies, strategic allies, and industry stakeholders to expand the destination’s visibility and influence.
• Data-Driven Optimization: Utilize market research, customer insights, and competitive analysis to refine marketing strategies, ensuring campaigns remain agile and results-oriented.
• Performance Monitoring: Track and analyze marketing KPIs to evaluate campaign effectiveness, making data-backed adjustments to enhance performance and resource allocation.
• Launch & Activation Support: Play a pivotal role in supporting major destination launches, activations, and commercial initiatives to ensure timely and impactful execution.
• Budget Management: Oversee marketing budgets with precision, ensuring optimal resource allocation across channels and campaigns.

Candidate Profile

We are seeking a highly accomplished professional with:

• Proven Expertise in Destination Marketing: Extensive experience in destination marketing or related fields, including mixed-use developments, large-scale real estate projects, or hospitality-led initiatives.
• Strategic Campaign Execution: A track record of developing and delivering integrated marketing strategies and campaigns that drive measurable results.
• Brand & Positioning Mastery: Deep understanding of destination positioning, brand development, and customer/visitor engagement strategies.
• Multi-Channel Marketing: Experience managing diverse marketing channels, agencies, and external partners to amplify reach and impact.
• Commercial Acumen: Strong ability to align marketing strategies with broader business objectives, ensuring commercial success and growth.
• Stakeholder Management: Exceptional communication and collaboration skills to navigate complex environments with internal and external stakeholders.
• Visionary Leadership: Comfortable operating in dynamic, high-stakes environments where innovation and adaptability are key to success.

Reporting directly to the Marketing Director within the Commercial Division, this role offers an opportunity to make a lasting impact on the future of Saudi Arabia’s most transformative destinations. If you are a strategic thinker with a passion for shaping experiences and driving commercial excellence, we invite you to be part of our visionary team.