Director, Destination Marketing - AMAALA

Director, Destination Marketing – AMAALA

At the forefront of transformative tourism innovation, Red Sea Global (RSG) is redefining the future of travel by integrating sustainability, luxury, and cultural richness into world-class destinations. As the Director of Destination Marketing for AMAALA, you will play a pivotal role in shaping the narrative of one of the most visionary and sought-after travel experiences in the world. This leadership position demands a strategic, data-driven marketer with a passion for destination branding, performance-driven campaigns, and fostering long-term growth in tourism—all while aligning with RSG’s commitment to regenerative tourism and Vision 2030.

In this dynamic role, you will lead the charge in elevating AMAALA’s global presence, attracting premium visitor segments, and driving economic impact through innovative marketing strategies. Your expertise will bridge the gap between creative vision and operational excellence, ensuring that every campaign, partnership, and initiative delivers measurable results—from visitor engagement to revenue growth. This is more than a job; it’s an opportunity to be part of a movement that redefines how destinations are marketed, experienced, and celebrated.

Key Responsibilities

As the visionary leader of AMAALA’s destination marketing efforts, your responsibilities will encompass:

• Strategic Leadership & Visionary Planning: Develop and execute a high-impact marketing strategy that positions AMAALA as a global leader in luxury, sustainability, and experiential travel. Align all initiatives with RSG’s overarching goals, ensuring that every campaign contributes to long-term destination growth and brand equity.
• Performance-Driven Campaign Execution: Oversee the creation and optimization of integrated marketing campaigns—spanning digital, social, influencer, and traditional channels—with a relentless focus on ROI, conversion metrics, and audience engagement. Utilize advanced analytics tools (e.g., Google Analytics, Tableau) to refine strategies, conduct A/B testing, and segment audiences for maximum impact.
• Brand Storytelling & Positioning: Craft a compelling, cohesive brand narrative that resonates with global audiences while highlighting AMAALA’s unique selling propositions. Collaborate with local partners—including hotels, attractions, and hospitality providers—to ensure a unified marketing approach that showcases the destination’s unparalleled offerings.
• Stakeholder & Partnership Development: Build and nurture strategic relationships with key tourism stakeholders, including airlines, digital platforms, national tourism bodies, and local businesses. Foster collaborative programs that expand AMAALA’s reach and amplify its appeal to diverse visitor segments.
• Data-Driven Decision Making: Leverage real-time data and market insights to monitor campaign performance, consumer behavior, and emerging trends. Present actionable reports to senior leadership, demonstrating the effectiveness of marketing investments and guiding future strategies.
• Budget & Resource Optimization: Manage the marketing budget with precision, ensuring cost-efficient allocation across digital and traditional channels. Maximize the impact of every investment to drive sustainable growth in visitation and revenue.
• Cross-Functional Collaboration: Lead a high-performing marketing team while coordinating seamlessly with internal departments—such as Development, Subsidiaries, DMOs, and Events—to ensure alignment between marketing goals and operational excellence. Align production projects with brand messaging to deliver cohesive, high-impact experiences for visitors.

This role is ideal for a seasoned marketing professional with a proven track record in destination marketing, performance marketing, and brand strategy. You will thrive in a fast-paced, collaborative environment where innovation, data, and storytelling converge to create unforgettable travel experiences. Join RSG and help shape the future of tourism—one destination at a time.